The Instagram exodus

After the Instagram head Adam Mosseri announced on video that the app would be focusing primarily on video, there was an immediate backlash from the photographic community. Having spent the last half a decade or so making themselves at home on the app (which itself was created for photo-posting), photographers expressed outrage that their photo home was suddenly in jeopardy!

As a result, there was a sudden surge of photographers popping up on Twitter. I myself have started using the app again – and interestingly, found that one post caught far more engagement than the same one on Instagram (despite having approx 200 or so followers at the time – compared to 12k on Instagram). Things escalated quickly… A reporter at the Guardian caught wind of my post comparing the traffic difference, and called me up to discuss this and the world of Instagram ! Then a week later, the article appeared in the Observer and Guardian – click here for a read. Who knows what the future holds for Instagram…